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Sunday 6 July 2014

Uzma Bozai SS15

As I walked home from the small town train station in the deepest depths of Cornwall, rain swelling in the soles of my flip flops washing the London grime from the bottom of me feet, I felt a serge of pride fill my chest- I was making my return to our new flat (rented, obvs) after a couple of days away shooting the Uzma Bozai SS15 collection.

My drawings, my babies, come to life in silks embellished by hand, shots of colour and cool beaded styles eager to become favourite pieces in peoples wardrobes. It dawned on me, I really am a fashion designer. I've just completed the 5th collection for a new luxury womenswear brand and it looked amazing. We shot in East London, the studio sweltering hot and my face pink and in need of that green corrective base or whatever it is- but no time for that, hair, makeup, new hair, styling... Pastries, a busy day with an early start in order to capture all the styles of our best collection to date. 

Working with stylists from Marie Claire magazine and with our press girls to hand, our team has expended but the core is the same, as are our design ideals, but this season, streamlined into our most commercial collection to date. Stay tuned for images or take a peek behind the scenes at the uzma Bozai Instagram @uzmabozai